Webinar Replay – Using Info Sessions in Education Marketing
Webinar Replay – Digital Marketing for Education – Ads & Flows
The decision to pursue education is one of the most significant investments a person can make, and marketing to prospective students requires a deep understanding of their motivations. If you’re a leader in education marketing, you know that effectively communicating value is key.
Building on our previous sessions, our webinar on April 30th takes a deeper dive into the inner workings of our webinar system. We go beyond the basics to walk you through exactly what to do and what not to do when setting up your campaigns, complete with a look directly at the actual ads and conversion flows we use.
We also explore the three core factors that influence a student’s decision cost, time, and their future and share proven strategies for building a comprehensive, funnel-based digital advertising campaign around these key motivators.
To showcase these tactics in action, we highlighted a real-world case study from our work with On the Mic Training, a voice-over school in Vancouver. Using this system, we drove over 1,000 leads and 450 admissions planning sessions in just 6 months, filling their upcoming intake almost 3 months ahead of schedule.
If you missed the live session, the full webinar recording is now available online.