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People-first campaign development


Developing and executing the right strategies and tactics are obviously important. However, understanding what truly drives and motivates the people you want to reach is the key to success. Here’s a quick walk-through of how we work with our clients, and here are some of the results

Our Process

Step 01

Starting with a plan

Step 02

Gather Your Team

Step 03

Executing Your Plan

Step 04

Optimizing and Iterating

Get in touch to get started

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Step 01

Starting with a plan

First, we take a deep dive into who your customer is and how they think. How do they make decisions and how will you help them make the right ones? Together we’ll develop a fully fleshed-out marketing plan that pushes the right buttons at the right times, regardless of where they are in the decision-making process.

Step 02

Gather Your Team

There’s no such thing as “our” team. We gather a team tailored to your needs, tapping a network of specialists capable of delivering great results. First, we determine what skills and experience you need to deliver your marketing strategy. Then we will build a crack team around that.

Step 03

Executing Your Plan

We bring years of experience and bags of talent to the table (or Zoom call) to turn your Strategic Plan into an Action Plan. While we are experts in all forms of paid media and digital marketing tactics, our focus is on building a deep understanding of your business and audience to know when and how to best apply tactics like these:

Paid SearchPaid SocialDisplay AdvertisingData & Analytics

Step 04

Optimizing and Iterating

The only constant is that things constantly change. As things change, optimizing and iterating enables you to constantly improve and refine your campaign to ensure you see continued incremental improvements. Digital marketing platforms and campaigns can be complex and they tend to churn out a lot of numbers. We handle all this so you don’t have to.

Get in touch to get started

Wherever you are in the world, we can help. We are a true digital agency, with staff and clients based around the world. 

After you first get in touch, here’s what happens next.

  1. A quick exploration call to know each other. Our aim is to get a high-level understanding of your business and needs, using our needs-analysis questionnaire.
  2. A review and scoping call to get on the same page about what you need and how we can help.
  3. A proposal from us to you that details the scope of work, process, timelines, and costs.

Let’s Chat

Paid SearchPaid SocialDisplay AdvertisingData & Analytics

Paid Search

REACH THE RIGHT AUDIENCE AT THE RIGHT TIME

Paid search is a vital tool for capturing people during the process of researching and deciding on products and services like yours.

The days of cheap keywords are long gone, and paid search is more competitive than ever. You need a skilled practitioner to navigate this space and make sure your marketing dollars go where they will work hardest.

We’re a Google and Microsoft Advertising Partner, giving us access to a range of tools to help us optimize your paid search efforts.

Here’s how we used paid search to transform BoardVitals return on ad spend. Read the case study

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Paid Social

Cut through the noise on social

Social media use shows no signs of slowing down. Increasingly, your audience uses social platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and Twitter at various stages of their buyer journey—from initial research to final purchase. Paid social can be an excellent way to get your brand and content in front of your audience.

With so many platforms, each with their own advertising platform, we can help you decide on the best options for your brand, campaign objectives, and audience—and then optimize your campaigns to deliver the results you need.

We are a Facebook Partner, and have helped countless brands with their digital advertising. Here’s how we helped The Cycling Lawyer reach a niche audience. Read the case study

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Display Advertising

Increase your visibility online

Display or programmatic advertising (advertising that uses AI software to “learn” where and when to best place your ads) covers a wide range of advertising types and mediums to create awareness and increase the reach of brands, products, and services.

Specific benefits include:

  • More accurate targeting
  • Higher return on investment
  • Ability to advertise across multiple formats and platforms
  • Real-time reporting

We have delivered programmatic and display advertising through many different channels, equipping us with the experience and know-how to cost-effectively scale your advertising across multiple platforms.

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Data & Analytics

Data-driven marketing

There’s no lack of data available to you. If you are like many brands, your main challenge is knowing what data you should focus on to improve your campaigns and bottom line.

 

That’s where we come in. We can help you to focus on what matters, including:

  • Knowing how to align the data you collect with your overall objectives
  • Understanding and analyzing what different types of data means
  • Digging into your data to mine the most actionable insights for your needs
  • Creating easy-to-read, meaningful reports

Data is at the core of everything we do, and we are experts with Google Analytics, GTM, Data Studio & more

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