How Online Info Sessions Multiplied Our Client’s Enrollment Rate by 4x
Using Online Info Sessions to Build Trust With Future Students
“What are you guys doing? Because I’m having much, much more productive meetings lately.”
That’s what an admissions recruitment consultant asked us recently. He wasn’t seeing a change in the number of leads he was contacting—he was seeing a massive shift in the quality of candidates sitting across from him.
We didn’t spend time adjusting his sales script or pouring over the program page. We implemented a thorough info session strategy that drove prospective students to live sessions that increased their engagement with the school and course.
Hosting online info sessions and hoping for the best isn’t a solution. It takes an integrated approach that drives students to register but also nurtures them through the whole process to connect with the recruitment team. We manage the entire pipeline so educational institutions get real, measurable value. When you build and manage this funnel correctly, you dramatically increase your recruitment team’s conversion rate.
The Power of a Primed Candidate
In a recent comparison of the work we did with a partner training school, their meeting-to-enrollment rate was four times higher than the estimated industry average.
That standard doesn’t happen by accident. It happens because the candidates are thoroughly primed before the recruitment meeting even starts.
Instead of a recruiter having to spend time explaining basic program structures, tuition, and identifying candidates most likely to proceed to an application, the candidate arrives already knowing, trusting, and picturing themselves at the school. The baseline trust is already established. This reduces the friction and increases the likelihood of them progressing to an application
How the Managed Process Works
We build a tight, low-friction entry point using social media instant forms so prospects can register instantly. From there, our managed system takes over with automated email and SMS reminders, event moderation, and strategic post-event follow-ups.
The data speaks for itself:
- We secure initial lead registrations at a rate higher than the industry average.
- 20% – 40% of registrants attend live, and 16% – 25% move directly to an advisor meeting.
- This structured pipeline ultimately drove a ROAS of over 1,500% for a private training school, meaning that their cost per enrollment was half to a third of what you’d expect.
Maximize Your Recruitment ROI
If your recruitment team is struggling with unsupportive, cold leads, the missing link is a managed midpoint. Online info sessions shouldn’t just pass along information; they should provide the reassurance that drives action. Our recent analysis proved this, showing that 53% of all current enrollees went through a webinar first.
The magic happens when you stop handing the recruitment team cold enquiries. Let us manage your virtual events and hand them primed future students instead. Ready to scale your conversion rate?