Unpacking AI: Why Marketers Need to Know “The Why”
Artificial intelligence has undeniably reshaped the landscape in 2024, becoming a central topic across industries. Recognizing the need for clarity amidst the buzz, our founder, Simon Lewis, with his background in human and computer learning, shared his insights on AI’s practical implications.
We hosted “The Why in AI? – What Digital Marketers Need to Understand to Tackle A.I.” to cut through the noise and delve into the core concepts driving AI’s functionality, moving beyond superficial applications.
In this webinar, we explored:
- Machine Learning Fundamentals: Gaining a foundational understanding of key machine intelligence principles.
- AI Theoretical Overviews: Examining diverse approaches and solutions within the field of artificial intelligence.
- Marketer’s Strategic Positioning: Discussing how marketers can effectively integrate AI and key considerations to keep in mind.
This session aimed to empower you with the essential knowledge to confidently navigate the AI landscape, not to transform you into a data scientist. By understanding the “why” behind AI, you can make informed strategic decisions and achieve superior results.
Missed the live session? You can now Watch it here.
We hope you enjoyed it. Don’t forget to check back regularly for more updates and webinars.