Webinar – Building an Advertising Funnel for the Education Industry – The OTM Case Study
Webinar Recording Now Available: Digital Marketing for Education
The decision to pursue education is one of the most significant investments a person can make, and marketing to prospective students requires a deep understanding of their motivations. If you’re a leader in education marketing, you know that effectively communicating value is key.
On Octeber 233rd, we hosted a webinar that tackled this exact challenge. We dove into the three core factors that influence a student’s decision: cost, time, and their future. We then shared our proven strategies for building a comprehensive, funnel-based digital advertising campaign around these key motivators.
For this webinar, we highlighted a real-world case study of the work that we did for On the Mic Training, A voice-over school in Vancouver. We achieved some fantastic results, driving over 1,000 leads and 450 admissions planning sessions for them in 6 months. We were also able to fill their upcoming intake almost 3 months ahead of schedule.
If you missed the live session, the good news is you can now access the full webinar recording online here